engleski

Using Data Warehouse for Telecom Marketing Support

Data warehouse systems inside Telecom companies are used for different purpose. Integrating data from different sources and subsystems into single warehouse enable various analyses for company business and operational needs. In this paper we present benefits of data warehouse usage for marketing needs, primary taking into account special characteristic of mobile telephony services and their customers. Also, special attention is given to describing mobile telecommunication data and present how to use them to built warehouse model for supporting and improving marketing needs. Simple model is developed, representing results and possible benefits from real data analysis.

data warehouse; telecom companies; telecommunication data

nije evidentirano