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Pregled bibliografske jedinice broj: 306626

Marketing and Retailing Strategy


Vranesevic, Tihomir; Vignali, Claudio.; Vrontis, Demetris
Marketing and Retailing Strategy, Zagerb: Accent, 2006 (monografija)


CROSBI ID: 306626 Za ispravke kontaktirajte CROSBI podršku putem web obrasca

Naslov
Marketing and Retailing Strategy

Autori
Vranesevic, Tihomir ; Vignali, Claudio. ; Vrontis, Demetris

Vrsta, podvrsta i kategorija knjige
Autorske knjige, monografija, znanstvena

Izdavač
Accent

Grad
Zagerb

Godina
2006

Stranica
422

ISBN
953-9976239

Ključne riječi
Marketing strategy; retailing; marekting decisions; marketing mix

Sažetak
The book is a texbook for students of Marketing. It describes the marketing startegy in the filed of retail menagement

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija



POVEZANOST RADA


Projekti:
067-0000000-2493 - Razvoj suvremenih prodajno-distribucijskih sustava u hrvatskim poduzećima (Tomašević-Lišanin, Marija, MZOS ) ( POIROT)

Ustanove:
Ekonomski fakultet, Zagreb


Citiraj ovu publikaciju

Vranesevic, Tihomir; Vignali, Claudio.; Vrontis, Demetris
Marketing and Retailing Strategy, Zagerb: Accent, 2006 (monografija)
Vranesevic, T., Vignali, C. & Vrontis, D. (2006) Marketing and Retailing Strategy. Zagerb, Accent.
@book{book, year = {2006}, pages = {422}, keywords = {Marketing strategy, retailing, marekting decisions, marketing mix}, isbn = {953-9976239}, title = {Marketing and Retailing Strategy}, keyword = {Marketing strategy, retailing, marekting decisions, marketing mix}, publisher = {Accent}, publisherplace = {Zagerb} }
@book{book, year = {2006}, pages = {422}, keywords = {Marketing strategy, retailing, marekting decisions, marketing mix}, isbn = {953-9976239}, title = {Marketing and Retailing Strategy}, keyword = {Marketing strategy, retailing, marekting decisions, marketing mix}, publisher = {Accent}, publisherplace = {Zagerb} }




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