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Marketing and Retailing Strategy (CROSBI ID 4699)
Autorska knjiga | monografija (znanstvena)
Vranesevic, Tihomir ; Vignali, Claudio. ; Vrontis, Demetris
Marketing and Retailing Strategy. Zagreb: Accent Press, 2006
Podaci o odgovornosti
Vranesevic, Tihomir ; Vignali, Claudio. ; Vrontis, Demetris
engleski
Marketing and Retailing Strategy
The book is a texbook for students of Marketing. It describes the marketing startegy in the filed of retail menagement
Marketing strategy; retailing; marekting decisions; marketing mix
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Podaci o izdanju
Zagreb: Accent Press
2006.
953-9976239
422
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