engleski

The Role of Nonstore Retailing from Croatian Consumers Perspective

Focus of this article is the research done on the form of selling outside the store with the special accent on the Croatian consumers and their stance on this new trend in the field of retailing. The work represents results of the empirical research done on the sample of 200 examinees in two Croatian cities Zagreb and Osijek. In that way, the field research is the logic proceeding of the explorative research which findings were introduced on Circle Conference 2006. Opposite from explorative research the field research results show high rate of importance and acceptance of buying outside the classic stores for Croatian consumers

Retailing; Consumer behavior; Croatia

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