Improving visibility of public libraries in the local community: A study of five public libraries in Zagreb, Croatia (CROSBI ID 133688)
Prilog u časopisu | izvorni znanstveni rad | međunarodna recenzija
Podaci o odgovornosti
Vrana, Radovan ; Barbarić, Ana
engleski
Improving visibility of public libraries in the local community: A study of five public libraries in Zagreb, Croatia
The purpose of this paper is to establish whether or not promotional efforts can help public libraries to become more visible and their services more recognizable in the local community. At present, libraries employ different promotional efforts for their products and services, usually less aggressive than commercial information providers. Their final goal is to reclaim the role of the primary provider of quality information resources and accompanying services from electronic media.
Public libraries; Marketing; Library users; Croatia
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Podaci o izdanju
Povezanost rada
Informacijske i komunikacijske znanosti