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Pregled bibliografske jedinice broj: 305260

Challenges of the Development Concept of Croatian Tourism in the European Environment


Stipanović, Christian; Akier Radnić, Romina
Challenges of the Development Concept of Croatian Tourism in the European Environment // The Reality and Dilemamas of Globalisation / Dobrowolski, Krysztof ; Žurek, Janusz (ur.).
Gdansk: Gdansk University, 2007. str. 235-247


Naslov
Challenges of the Development Concept of Croatian Tourism in the European Environment

Autori
Stipanović, Christian ; Akier Radnić, Romina

Vrsta, podvrsta i kategorija rada
Poglavlja u knjigama, znanstveni

Knjiga
The Reality and Dilemamas of Globalisation

Urednik/ci
Dobrowolski, Krysztof ; Žurek, Janusz

Izdavač
Gdansk University

Grad
Gdansk

Godina
2007

Raspon stranica
235-247

ISBN
978-83-7531-040-5

Ključne riječi
Development concept, croatian tourism, globalisation, innovation

Sažetak
Croatin tourism does not sufficiently value its natural resources, nor does it keep pace with contemporary tourist trends. It has still not parted with the outdated model of mass tourism. The tourist offer, animation and experience are not fitted to meet the needs of contemporary tourist demand. Croatia needs to define a new development concept with the goal of diversifying from the competition and from a unified, globalized supply. The basic question is how to be different and more successful in the globalised surroundings of the European market. It is not sufficient just to adjust to trends and tourist needs. Croatia should manage changes and actively create its future by innovating its offer and putting emphasis on autochtonous values, tradition, culture, etc. It is vital to abandon the previous system recidivism and implement a new system of values based on intellectual capital, knowledge and new business philosophy.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija



POVEZANOST RADA


Projekt / tema
116-1352598-2487 - Upravljanje logističkim procesima u turističkoj destinaciji (Edna Mrnjavac, )

Ustanove
Fakultet za menadžment u turizmu i ugostiteljstvu, Opatija