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On-line Channels and Direct Marketing Media


Dvorski, Stjepan; Dobrinić, Damir; Kovšca, Vladimir
On-line Channels and Direct Marketing Media // 4th CIRCLE Conference: Marketing Consumer Behaviour and Religious Tourism and Events
Calabria, Italija, 2007. (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)


Naslov
On-line Channels and Direct Marketing Media

Autori
Dvorski, Stjepan ; Dobrinić, Damir ; Kovšca, Vladimir

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Skup
4th CIRCLE Conference: Marketing Consumer Behaviour and Religious Tourism and Events

Mjesto i datum
Calabria, Italija, 12.-14.04.2007

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
***

Sažetak
The channels of the direct marketing provide the direct salesman with the possibility of choice of direct contact with the customer. The manufecturers have a wide range of possibilities regarding the choice of the channel for reaching their customers. In that sense, the companies sold their products mostly through the representatives, so we can talk about the channels of wholesale and the channels of retail. However, at the end of 20th century, we witnessed significant innovation in the segment of marketing mix. Thanks to the possibilities of new technology, the channels of sale are being radically innovated, so today we speak about several types. On-line marketing is becoming one of the most important channels of direct marketing, demanding special attention, which is the goal of this paper.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija



POVEZANOST RADA


Projekt / tema
016-0000000-1730 - Međuzavisnost liberalizacije poštanskog tržišta i izravnog marketinga (Stjepan Dvorski, )

Ustanove
Fakultet organizacije i informatike, Varaždin