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Pregled bibliografske jedinice broj: 291696

Airline Marketing Factors


Mišetić, Ivan; Steiner, Sanja; Tatalović, Mirko
Airline Marketing Factors // Promet - Traffic & Transportation, 19 (2007), 1; 11-19 doi:.org/10.7307/ptt.v19i1.930 (recenziran, prethodno priopcenje, znanstveni)


Naslov
Airline Marketing Factors

Autori
Mišetić, Ivan ; Steiner, Sanja ; Tatalović, Mirko

Izvornik
Promet - Traffic & Transportation (0353-5320) 19 (2007), 1; 11-19

Vrsta, podvrsta i kategorija rada
Radovi u časopisima, prethodno priopcenje, znanstveni

Ključne riječi
Airline marketing ; revenue management ; benchmarking ; pricing and demand elastics ; reservation/distribution system ; network hubbing

Sažetak
The paper addresses several marketing related notions associated with airline strategic planning and positioning. Beside the examining the distinctions between network operator and niche player, this paper treats the state of Croatia Airlines within reported AEA benchmarking valuing of the specific elements of airline business. It also notes certain aspects of the air market that influent pricing and demand elastics, such as the impact of low cost carriers and the practice of network hubbing.

Izvorni jezik
Engleski

Znanstvena područja
Tehnologija prometa i transport



POVEZANOST RADA


Projekt / tema
101-1012370-2371 - Komplementarna prometna politika (Josip Božičević, )
135-1352339-3045 - Strategijsko modeliranje razvoja zračnog prometa (Sanja Steiner, )

Ustanove
Fakultet prometnih znanosti, Zagreb

Časopis indeksira:


  • Web of Science Core Collection (WoSCC)
    • Science Citation Index Expanded (SCI-EXP)
    • SCI-EXP, SSCI i/ili A&HCI
  • Scopus


Uključenost u ostale bibliografske baze podataka:


  • Fluidex (Fluid Engineering Abstracts)
  • Geobase
  • Transportation Research Information Services - TRIS


Citati