engleski

Ranking of the Visual Information on Graphic Design of Packaging which mostly Motivate the Purchasing of the Packet Product

This paper describes the elements of visual information and their importance in the process of transfer to users. From the economic and designing point of view, the product, as well as the medium by which the information is transferred, must be valorized. The use of colours, text information and other graphic solutions for that purpose are studied in this work. Whether the customer will buy a certain packaged product or not, depends mostly on the customers’ evaluation of visual information on its packaging. It applies primarily to the selection of colours that represent a packed product. Secondly, that also applies to the visual information (example: pictures, graphics, symbols, codes ect).

visual information; product packaging; design; evaluation

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