engleski

Strategic Marketing And Menagement In The Restructuring Of The Tourism Industry In Istria

The conclusion of this stady is that the tourism industry, on an international level, is constantly growing and enticing an always strouger competition amongst exiting and new destination. This reflects on the fall of the portion of the tourism overturn of Croatia and demands a change of behaviour of the present tourism industry leaders. The success of the Istrian tourism industry and wider will depend more and more on a coordinated involvement of technological, organisational and other changes, especially marketing activities and management.

destinations; demands; marketing activities

nije evidentirano