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Pregled bibliografske jedinice broj: 284688

USING DECISION-PROCESS ANALYSIS IN OPTIMISING PROBLEM SOLVING IN TOURISM MARKETING


Brajdić, Igor; Jurković, Tomislav; Pokos, Sandra
USING DECISION-PROCESS ANALYSIS IN OPTIMISING PROBLEM SOLVING IN TOURISM MARKETING // Tourism and hospitality management, 12 (2006), 1; 67-78 (podatak o recenziji nije dostupan, prethodno priopćenje, znanstveni)


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Naslov
USING DECISION-PROCESS ANALYSIS IN OPTIMISING PROBLEM SOLVING IN TOURISM MARKETING

Autori
Brajdić, Igor ; Jurković, Tomislav ; Pokos, Sandra

Izvornik
Tourism and hospitality management (1330-7533) 12 (2006), 1; 67-78

Vrsta, podvrsta i kategorija rada
Radovi u časopisima, prethodno priopćenje, znanstveni

Ključne riječi
marketing; faze odlučivanja; komunikacija; nabavka robe
(marketing; decision-making stages; communication; purchasing goods)

Sažetak
For the range of problem situations belonging to tourism marketing, specific methods and techniques have been designed with the aim of making these situations easier to resolve. In addition to using such methods and techniques, it is possible to optimise the quality of resolving problem situations in tourism marketing through consistent adherence to the stages constituting the decision-making process in its broader sense. In analysing problem situations in marketing through the stages of decision-making, focus is placed on the client as the consumer of services in tourism. Such an approach has been realised in several tourism enterprises in Croatia in concrete cases in the field of promotion and procurement as a part of the marketing function. Overbooking and the level of communication among employees are standard problems encountered in hotel companies. The study has shown that the lack of communication within and between company levels is the reason why these problems are greater than they should be. The theoretical aspects of the decision process have been applied to the case of purchasing commercial goods, providing a better understanding of the process of purchasing commercial goods.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija



POVEZANOST RADA


Projekti:
0116008

Ustanove:
Fakultet za menadžment u turizmu i ugostiteljstvu, Opatija

Profili:

Avatar Url Igor Brajdić (autor)


Citiraj ovu publikaciju:

Brajdić, Igor; Jurković, Tomislav; Pokos, Sandra
USING DECISION-PROCESS ANALYSIS IN OPTIMISING PROBLEM SOLVING IN TOURISM MARKETING // Tourism and hospitality management, 12 (2006), 1; 67-78 (podatak o recenziji nije dostupan, prethodno priopćenje, znanstveni)
Brajdić, I., Jurković, T. & Pokos, S. (2006) USING DECISION-PROCESS ANALYSIS IN OPTIMISING PROBLEM SOLVING IN TOURISM MARKETING. Tourism and hospitality management, 12 (1), 67-78.
@article{article, year = {2006}, pages = {67-78}, keywords = {marketing, faze odlu\v{c}ivanja, komunikacija, nabavka robe}, journal = {Tourism and hospitality management}, volume = {12}, number = {1}, issn = {1330-7533}, title = {USING DECISION-PROCESS ANALYSIS IN OPTIMISING PROBLEM SOLVING IN TOURISM MARKETING}, keyword = {marketing, faze odlu\v{c}ivanja, komunikacija, nabavka robe} }
@article{article, year = {2006}, pages = {67-78}, keywords = {marketing, decision-making stages, communication, purchasing goods}, journal = {Tourism and hospitality management}, volume = {12}, number = {1}, issn = {1330-7533}, title = {USING DECISION-PROCESS ANALYSIS IN OPTIMISING PROBLEM SOLVING IN TOURISM MARKETING}, keyword = {marketing, decision-making stages, communication, purchasing goods} }

Časopis indeksira:


  • EconLit


Uključenost u ostale bibliografske baze podataka::


  • CIRET
  • Econlit and Journal of Economic Litetrature
  • Cab International





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