engleski

Advertising in Croatia: Historical and Environmental Change Framework

Although the academic and professional body of knowledge of contemporary advertising is significant and successfully being developed worldwide, the "missing link(s)" still exist(s). Like in other marketing fields, some relatively important segments of advertising history are not properly investigated and documented. Most of popular academic publications related to the subject have been predominantly occupied with historical facts and case-studies from the early progressive societies, but there are few relevant evidences on development of advertising in other, less glamorous contexts.

Croatia; Advertising; History

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