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Pregled bibliografske jedinice broj: 280606

Retail Fashion Marketing: The Complete Strategic Guide


Vignali, Claudio; Vranešević, Tihomir; Vignali Ryding, Daniella; Vronoti, Peri; Vrontis, Demetris; Pavičić, Jurica; Bunić, Željko
Retail Fashion Marketing: The Complete Strategic Guide, Zagreb: Accent d.o.o., 2006 (monografija)


Naslov
Retail Fashion Marketing: The Complete Strategic Guide

Autori
Vignali, Claudio ; Vranešević, Tihomir ; Vignali Ryding, Daniella ; Vronoti, Peri ; Vrontis, Demetris ; Pavičić, Jurica ; Bunić, Željko

Vrsta, podvrsta i kategorija knjige
Autorske knjige, monografija, strucna

Izdavač
Accent d.o.o.

Grad
Zagreb

Godina
2006

Stranica
182

ISBN
953-99762-2-7

Ključne riječi
retail fashion; marketing; marketing strategy

Sažetak
The book explores current trends in the fashion marketing. It consists of the following six tematic sections: 1. Background to the Clothing Market and Franchising 2. Consumer behaviour in fashion: The Benetton Experience 3. Cases (Analysis of 11 global brands) 4. The Effects of Country of Origin on the Purchase Intention 5. Mass Customistaion and the Fashion Industry

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija



POVEZANOST RADA


Projekt / tema
0067030

Ustanove
Ekonomski fakultet, Zagreb

Profili:

Avatar Url Jurica Pavičić (autor)

Avatar Url Tihomir Vranešević (autor)

Citiraj ovu publikaciju

Vignali, Claudio; Vranešević, Tihomir; Vignali Ryding, Daniella; Vronoti, Peri; Vrontis, Demetris; Pavičić, Jurica; Bunić, Željko
Retail Fashion Marketing: The Complete Strategic Guide, Zagreb: Accent d.o.o., 2006 (monografija)
Vignali, C., Vranešević, T., Vignali Ryding, D., Vronoti, P., Vrontis, D., Pavičić, J. & Bunić, Ž. (2006) Retail Fashion Marketing: The Complete Strategic Guide. Zagreb, Accent d.o.o..
@book{book, year = {2006}, pages = {182}, keywords = {retail fashion, marketing, marketing strategy}, isbn = {953-99762-2-7}, title = {Retail Fashion Marketing: The Complete Strategic Guide}, keyword = {retail fashion, marketing, marketing strategy}, publisher = {Accent d.o.o.}, publisherplace = {Zagreb} }