Retail Fashion Marketing: The Complete Strategic Guide (CROSBI ID 4238)
Autorska knjiga | monografija (stručna)
Podaci o odgovornosti
Vignali, Claudio ; Vranešević, Tihomir ; Vignali Ryding, Daniella ; Vronoti, Peri ; Vrontis, Demetris ; Pavičić, Jurica ; Bunić, Željko
engleski
Retail Fashion Marketing: The Complete Strategic Guide
The book explores current trends in the fashion marketing. It consists of the following six tematic sections: 1. Background to the Clothing Market and Franchising 2. Consumer behaviour in fashion: The Benetton Experience 3. Cases (Analysis of 11 global brands) 4. The Effects of Country of Origin on the Purchase Intention 5. Mass Customistaion and the Fashion Industry
retail fashion; marketing; marketing strategy
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Podaci o izdanju
Zagreb: Accent Press
2006.
953-99762-2-7
182
The CIRCLE series in Marketing & Management;
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