CRM and BI Synergy in Innovating the Offer of Hotel and Tourism Companies (CROSBI ID 524111)
Prilog sa skupa u zborniku | izvorni znanstveni rad | međunarodna recenzija
Podaci o odgovornosti
Stipanović, Christian
engleski
CRM and BI Synergy in Innovating the Offer of Hotel and Tourism Companies
In innovating their offer and to ensure competitive ability, which is the only measure of performance on the dynamic tourist market, Croatian hotel and tourism companies are in need of reengineering their operations. In response to stimulations from the environment, the primary strategic orientations of companies are: - CRM (Customer Relationship Management) - maximising tourist satisfaction by innovating and adapting offer to meet increasingly sophisticated tourist preferences ; - BI (business Intelligence) - researching and predicting the actions of competitors and changes in the environment, in generating strategic advantages.
hotel and tourism companies; CRM; BI; offer; destination
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Podaci o prilogu
261-273-x.
2006.
objavljeno
Podaci o matičnoj publikaciji
Management in the Function of Increasing the Tourism Consumption
Radišić, Franjo
Opatija: Fakultet za menadžment u turizmu i ugostiteljstvu Sveučilišta u Rijeci
Podaci o skupu
Management in the Function of Increasing the Tourism Consumption
predavanje
15.04.2006-15.04.2006
Opatija, Hrvatska