engleski

The Emerging Trend in the Croatian Retailing-Nonstore Retailing

This paper focuses on the growing trend in retailing - nonstore retailing. The main purpose of the paper is to investigate the current situation concerning the nonstore retailing development in the Republic of Croatia, particularly to analyze the nonstore retailing in two Croatian Counties: Zagreb and surroundings and Osjecko-baranjska County. The findings of this research show that Croatian nonstore retailers are in so-called initial phase and that there is still high regional allocation.

nonstore retailing; Croatia; direct marketing

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