izvor podataka: crosbi
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In serach of a new marketing and sales strategy in the print media business ; a Balkans case (CROSBI ID 128368)
Prilog u časopisu | izvorni znanstveni rad | međunarodna recenzija
Tomasević-Lisanin, Marija ; Vranešević, Tihomir ; Palić, Mirko ; Vignali, Gianpaolo
In serach of a new marketing and sales strategy in the print media business ; a Balkans case // International journal of entrepreneurship & small business, 3 (2006), 3-4; 348-365-x
Podaci o odgovornosti
Tomasević-Lisanin, Marija ; Vranešević, Tihomir ; Palić, Mirko ; Vignali, Gianpaolo
engleski
In serach of a new marketing and sales strategy in the print media business ; a Balkans case
Case study describing acquisition in print media business in Croatia
marketing strategy; selling; print media; Croatia
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Podaci o izdanju
3 (3-4)
2006.
348-365-x
objavljeno
1476-1297
Povezanost rada
Povezane osobe
Povezane ustanove
