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Pregled bibliografske jedinice broj: 2768

Strategic tourism marketing plan of CEI countries. Final concept


Weber, Sanda; Hendija, Zvjezdana; Klarić, Zoran; Mikačić, Vesna
Strategic tourism marketing plan of CEI countries. Final concept, 1998. (studija).


CROSBI ID: 2768 Za ispravke kontaktirajte CROSBI podršku putem web obrasca

Naslov
Strategic tourism marketing plan of CEI countries. Final concept

Autori
Weber, Sanda ; Hendija, Zvjezdana ; Klarić, Zoran ; Mikačić, Vesna

Izvornik
Studija

Vrsta, podvrsta
Ostale vrste radova, studija

Godina
1998

Ključne riječi
tourism; tourism marketing strategy; Central European Initiative

Sažetak
CEI is an international regional association which includes 16 member countries. The study analises tourists resources in the region as well as the concept of common marketing strategy of diferent tipes of tourism products.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija



POVEZANOST RADA


Projekti:
01260102
01260101

Ustanove:
Institut za turizam, Zagreb

Profili:

Avatar Url Vesna Mikačić (autor)

Avatar Url Zvjezdana Hendija (autor)

Avatar Url Zoran Klarić (autor)

Avatar Url Sanda Čorak (autor)


Citiraj ovu publikaciju:

Weber, Sanda; Hendija, Zvjezdana; Klarić, Zoran; Mikačić, Vesna
Strategic tourism marketing plan of CEI countries. Final concept, 1998. (studija).
Weber, S., Hendija, Z., Klarić, Z. & Mikačić, V. (1998) Strategic tourism marketing plan of CEI countries. Final concept. studija. Studija.
@unknown{unknown, author = {Weber, Sanda and Hendija, Zvjezdana and Klari\'{c}, Zoran and Mika\v{c}i\'{c}, Vesna}, year = {1998}, keywords = {tourism, tourism marketing strategy, Central European Initiative}, title = {Strategic tourism marketing plan of CEI countries. Final concept}, keyword = {tourism, tourism marketing strategy, Central European Initiative} }
@unknown{unknown, author = {Weber, Sanda and Hendija, Zvjezdana and Klari\'{c}, Zoran and Mika\v{c}i\'{c}, Vesna}, year = {1998}, keywords = {tourism, tourism marketing strategy, Central European Initiative}, title = {Strategic tourism marketing plan of CEI countries. Final concept}, keyword = {tourism, tourism marketing strategy, Central European Initiative} }




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