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Pregled bibliografske jedinice broj: 271897

Consumer Understanding of Professional Service Quality: The Case of Croatia


Mujić, Nihada; Legčević, Jelena
Consumer Understanding of Professional Service Quality: The Case of Croatia // 11th International Conference on Corporate and Marketing Communications
Ljubljana, Slovenija, 2006. str. 273.-278. (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)


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Naslov
Consumer Understanding of Professional Service Quality: The Case of Croatia

Autori
Mujić, Nihada ; Legčević, Jelena

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Skup
11th International Conference on Corporate and Marketing Communications

Mjesto i datum
Ljubljana, Slovenija, 21.-22.04.2006

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
measurement; service quality; SERVQUAL; research

Sažetak
In today’ s changing global environment, many businesses in order to achieve competitive advantage and efficiency have to seek profitable ways to differentiate themselves. One strategy that has been related to success is the delivery of high service quality. As service quality is becoming a major part of business practice, it is important to be able to measure and research its effectiveness. The most popular measure of service quality is SERVQUAL instrument. The findings discussed in this article are a study in which patients assessments of service quality were measured for services of primary care doctors in Osijek.

Izvorni jezik
Engleski

Znanstvena područja
Pravo



POVEZANOST RADA


Projekt / tema
0111003

Ustanove
Pravni fakultet, Osijek

Citiraj ovu publikaciju

Mujić, Nihada; Legčević, Jelena
Consumer Understanding of Professional Service Quality: The Case of Croatia // 11th International Conference on Corporate and Marketing Communications
Ljubljana, Slovenija, 2006. str. 273.-278. (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)
Mujić, N. & Legčević, J. (2006) Consumer Understanding of Professional Service Quality: The Case of Croatia. U: 11th International Conference on Corporate and Marketing Communications.
@article{article, year = {2006}, pages = {273.-278.}, keywords = {measurement, service quality, SERVQUAL, research}, title = {Consumer Understanding of Professional Service Quality: The Case of Croatia}, keyword = {measurement, service quality, SERVQUAL, research}, publisherplace = {Ljubljana, Slovenija} }




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