Consumer Understanding of Professional Service Quality: The Case of Croatia (CROSBI ID 522558)
Prilog sa skupa u zborniku | izvorni znanstveni rad | međunarodna recenzija
Podaci o odgovornosti
Mujić, Nihada ; Legčević, Jelena
engleski
Consumer Understanding of Professional Service Quality: The Case of Croatia
In today’ s changing global environment, many businesses in order to achieve competitive advantage and efficiency have to seek profitable ways to differentiate themselves. One strategy that has been related to success is the delivery of high service quality. As service quality is becoming a major part of business practice, it is important to be able to measure and research its effectiveness. The most popular measure of service quality is SERVQUAL instrument. The findings discussed in this article are a study in which patients assessments of service quality were measured for services of primary care doctors in Osijek.
measurement; service quality; SERVQUAL; research
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Podaci o prilogu
273.-278.-x.
2006.
objavljeno
Podaci o matičnoj publikaciji
Podaci o skupu
11th International Conference on Corporate and Marketing Communications
predavanje
21.04.2006-22.04.2006
Ljubljana, Slovenija