engleski

The impact of consumers preferences to Istrian Malvasia wine consumption

Global trends in tourism are changing toward consummation of autochthonous products, which create recognizable tourist products and specific tourist destinations. The research subject in this paper refers to consumers (tourists) preferences in Istra County toward autochthonous wines. This paper had two aims. The first aim was to determine situations when consumers (tourists) consume wine. The second aim was to explain how demographic features affect wine consummation, especially Istrian Malvasia . Upon set aims we will determine the image of Istrian wines in general and for Malvasia as the most represented wine type on the market. Also we will determine if Malvasia is the most consumed wine and if demographic features of consumers affect on consumation preferences. This paper is based on a research carried out on 407 tourists in Istra County during 2002. In data processing we used univariant and bivariant data analysis.

Demographic features; tourists; preferences; wine; Istrian Malvasia.

nije evidentirano