engleski

Press releases and email notices increase local and global visibility of a small medical journal

To increase its visibility among general public and the international scientific community, the Croatian Medical Journal (CMJ), a small journal from the so-called scientific periphery, introduced a media strategy of sending press releases to journalists and e-mail notices to the news desk of a high-profile international scientific journal. Subsequent news coverage and positive response of journalists show that press releases and targeted e-mail notices increased international visibility of articles published in a small scientific journal, and improved communication with journalists as mediators of scientific information to the general public.

Press releases; journal visibility

nije evidentirano