Corporate web sites in Croatia: Building relations with clients and customers (CROSBI ID 519523)
Prilog sa skupa u zborniku | izvorni znanstveni rad | međunarodna recenzija
Podaci o odgovornosti
Bubaš, Goran ; Vrček, Neven
engleski
Corporate web sites in Croatia: Building relations with clients and customers
This paper provides an overview of diverse means for improving web marketing, relationship marketing, customer relationship management, and public relations by use of the Internet/web. The web sites of seven major corporations in Croatia were examined regarding their use of the Internet/web for previously outlined activities. The corporations were from the diverse sectors of finance, pharmacy, telecommunications, petrochemical industry, retailing, dairy and retail food industry. Except for the on-line selling of products/services, most of the corporate web sites that were examined displayed a rather high level of web marketing and relationship marketing activity. Conclusions are drawn regarding the potential use of such activities for small and medium-sized enterprises.
web marketing; customer relationship management
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Podaci o prilogu
37-42-x.
2006.
objavljeno
Podaci o matičnoj publikaciji
Proceedings of the Conference Digital Economy - 3rd ALADIN, 29th International Convention MIPRO 2006
Podaci o skupu
Conference Digital Economy - 3rd ALADIN, 29th International Convention MIPRO
predavanje
25.05.2006-25.05.2006
Opatija, Hrvatska