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izvor podataka: crosbi !

Corporate web sites in Croatia: Building relations with clients and customers (CROSBI ID 519523)

Prilog sa skupa u zborniku | izvorni znanstveni rad | međunarodna recenzija

Bubaš, Goran ; Vrček, Neven Corporate web sites in Croatia: Building relations with clients and customers // Proceedings of the Conference Digital Economy - 3rd ALADIN, 29th International Convention MIPRO 2006. 2006. str. 37-42-x

Podaci o odgovornosti

Bubaš, Goran ; Vrček, Neven

engleski

Corporate web sites in Croatia: Building relations with clients and customers

This paper provides an overview of diverse means for improving web marketing, relationship marketing, customer relationship management, and public relations by use of the Internet/web. The web sites of seven major corporations in Croatia were examined regarding their use of the Internet/web for previously outlined activities. The corporations were from the diverse sectors of finance, pharmacy, telecommunications, petrochemical industry, retailing, dairy and retail food industry. Except for the on-line selling of products/services, most of the corporate web sites that were examined displayed a rather high level of web marketing and relationship marketing activity. Conclusions are drawn regarding the potential use of such activities for small and medium-sized enterprises.

web marketing; customer relationship management

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Podaci o prilogu

37-42-x.

2006.

objavljeno

Podaci o matičnoj publikaciji

Proceedings of the Conference Digital Economy - 3rd ALADIN, 29th International Convention MIPRO 2006

Podaci o skupu

Conference Digital Economy - 3rd ALADIN, 29th International Convention MIPRO

predavanje

25.05.2006-25.05.2006

Opatija, Hrvatska

Povezanost rada

Informacijske i komunikacijske znanosti