Prospects for Automated Relationship Marketing and Customer Relationship Management via the Internet in Croatia. (CROSBI ID 123746)
Prilog u časopisu | izvorni znanstveni rad
Podaci o odgovornosti
Bubaš, Goran ; Dušak, Vesna ; Vidaček Hainš, Violeta ; Dobša, Jasminka.
engleski
Prospects for Automated Relationship Marketing and Customer Relationship Management via the Internet in Croatia.
The internet provides the means for diverse types of automated relationship marketing (RM) and customer relationship management. In this paper, various RM activities and the potential for CRM via the Internet are discussed and analyzed in relation to recent search of the Web sites of small and medium-sized enterprises in Croatia. Finally, an outline is given of Internet-related RM activities that do not require large investment and that can be included in the e-marketing strategy of Croatian firms.
relationship marketing (RM); customer relationship management (CRM); Internet; small and medium-sized enterprise (SME).
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Podaci o izdanju
26 (1-2)
2002.
1-11-x
objavljeno
1846-3312
1846-9418