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Pregled bibliografske jedinice broj: 249574

Prospects for Automated Relationship Marketing and Customer Relationship Management via the Internet in Croatia.


Bubaš, Goran; Dušak, Vesna; Vidaček Hainš, Violeta; Dobša, Jasminka.
Prospects for Automated Relationship Marketing and Customer Relationship Management via the Internet in Croatia. // Journal of Information and Organizational Sciences, 26 (2002), 1-2; 1-11 (podatak o recenziji nije dostupan, članak, znanstveni)


CROSBI ID: 249574 Za ispravke kontaktirajte CROSBI podršku putem web obrasca

Naslov
Prospects for Automated Relationship Marketing and Customer Relationship Management via the Internet in Croatia.

Autori
Bubaš, Goran ; Dušak, Vesna ; Vidaček Hainš, Violeta ; Dobša, Jasminka.

Izvornik
Journal of Information and Organizational Sciences (0351-804X) 26 (2002), 1-2; 1-11

Vrsta, podvrsta i kategorija rada
Radovi u časopisima, članak, znanstveni

Ključne riječi
relationship marketing (RM); customer relationship management (CRM); Internet; small and medium-sized enterprise (SME).

Sažetak
The internet provides the means for diverse types of automated relationship marketing (RM) and customer relationship management. In this paper, various RM activities and the potential for CRM via the Internet are discussed and analyzed in relation to recent search of the Web sites of small and medium-sized enterprises in Croatia. Finally, an outline is given of Internet-related RM activities that do not require large investment and that can be included in the e-marketing strategy of Croatian firms.

Izvorni jezik
Engleski

Znanstvena područja
Informacijske i komunikacijske znanosti



POVEZANOST RADA


Projekti:
0016018

Ustanove:
Fakultet organizacije i informatike, Varaždin

Profili:

Avatar Url Vesna Dušak (autor)

Avatar Url Goran Bubaš (autor)

Avatar Url Violeta Vidaček-Hainš (autor)


Citiraj ovu publikaciju:

Bubaš, Goran; Dušak, Vesna; Vidaček Hainš, Violeta; Dobša, Jasminka.
Prospects for Automated Relationship Marketing and Customer Relationship Management via the Internet in Croatia. // Journal of Information and Organizational Sciences, 26 (2002), 1-2; 1-11 (podatak o recenziji nije dostupan, članak, znanstveni)
Bubaš, G., Dušak, V., Vidaček Hainš, V. & Dobša, J. (2002) Prospects for Automated Relationship Marketing and Customer Relationship Management via the Internet in Croatia.. Journal of Information and Organizational Sciences, 26 (1-2), 1-11.
@article{article, author = {Buba\v{s}, Goran and Du\v{s}ak, Vesna and Vida\v{c}ek Hain\v{s}, Violeta and Dob\v{s}a, Jasminka.}, year = {2002}, pages = {1-11}, keywords = {relationship marketing (RM), customer relationship management (CRM), Internet, small and medium-sized enterprise (SME).}, journal = {Journal of Information and Organizational Sciences}, volume = {26}, number = {1-2}, issn = {0351-804X}, title = {Prospects for Automated Relationship Marketing and Customer Relationship Management via the Internet in Croatia.}, keyword = {relationship marketing (RM), customer relationship management (CRM), Internet, small and medium-sized enterprise (SME).} }
@article{article, author = {Buba\v{s}, Goran and Du\v{s}ak, Vesna and Vida\v{c}ek Hain\v{s}, Violeta and Dob\v{s}a, Jasminka.}, year = {2002}, pages = {1-11}, keywords = {relationship marketing (RM), customer relationship management (CRM), Internet, small and medium-sized enterprise (SME).}, journal = {Journal of Information and Organizational Sciences}, volume = {26}, number = {1-2}, issn = {0351-804X}, title = {Prospects for Automated Relationship Marketing and Customer Relationship Management via the Internet in Croatia.}, keyword = {relationship marketing (RM), customer relationship management (CRM), Internet, small and medium-sized enterprise (SME).} }




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