engleski

Synergetic effects of integration in distribution channels

During the last decade logistical management, directed towards the supply and transport activities in distribution channels, has developed itself into a more comprehensive management philosophy and logistics strategy, known as the supply chain. Namely, in order to achieve their individual and common aims more efficiently some companies form such a supply channel by joining together in a distribution channel. The relationships among all the participants of a supply channel are based on cooperation, and not on power and conflicts, as it was previously the case in some traditional distribution channels. This paper is dealing with synergetic effects of integration on final business outcome of the supply chain as a whole and on business outcome of each individual participant of the chain.

logistical management; supply chain; logistics strategy; supply chain management; competitive advantage.

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