engleski

Understanding the Dimensions of Country of Origin Judgements: A Preliminary Evaluation

Country image effects are explored in the Croatian context. Croatia's major trading partners were evaluated in terms of knowledge, similarity, animosity/friendship, quality and purchase intent. The results indicated that the stimulus nations varied in their positions on the variables and this variation may affect the research results.

country of origin; preliminary evaluation; knowledge; similarity; animosity/friendship; quality and purchase intent

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