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izvor podataka: crosbi

The Concept of a Mobile Info-Centre of the Croatian National Tourist Board (CROSBI ID 516441)

Prilog sa skupa u zborniku | izvorni znanstveni rad | međunarodna recenzija

Katić, Miroslav ; Dukić Branimir The Concept of a Mobile Info-Centre of the Croatian National Tourist Board // Journal of Information and Organizational Sciences (IIS 2005) / Aurer, Boris. ; Bača, Miroslav (ur.). Varaždin: Fakultet organizacije i informatike Sveučilišta u Zagrebu, 2005. str. 397-404-x

Podaci o odgovornosti

Katić, Miroslav ; Dukić Branimir

engleski

The Concept of a Mobile Info-Centre of the Croatian National Tourist Board

Abstract: Croatian tourism has lately been confronted with very strong competition, especially from other Mediterranean countries, where extra services have become one of the main competition factors. The Republic of Croatia has got great potential in cultural-historical and gastronomic domain, but the visitor information system about extra services (eating and entertainment) comes down to the old-fashioned face-to-face informing through Croatian National Tourist Board offices. Considering the level of development and the scope of mobile phone use in the Republic of Croatia, there are realistic possibilities for using SMS as a means of informing visitors about extra services available to tourists in Croatia. In order to use the potential of modern communication technology, it is necessary to build a conceptual model of functioning of a mobile info-centre of the Croatian National Tourist Board, the institution in charge of the organized promotion of Croatian tourism

m-Info; SMS; Mobile Information Centre; CRM; Tourism

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Podaci o prilogu

397-404-x.

2005.

objavljeno

Podaci o matičnoj publikaciji

Journal of Information and Organizational Sciences (IIS 2005)

Aurer, Boris. ; Bača, Miroslav

Varaždin: Fakultet organizacije i informatike Sveučilišta u Zagrebu

Podaci o skupu

IIS 2005, 16th International Conference on Information and Intelligent Systems, FOI Varaždin

predavanje

21.09.2005-23.09.2005

Varaždin, Hrvatska

Povezanost rada

Informacijske i komunikacijske znanosti