The Concept of a Mobile Info-Centre of the Croatian National Tourist Board (CROSBI ID 516441)
Prilog sa skupa u zborniku | izvorni znanstveni rad | međunarodna recenzija
Podaci o odgovornosti
Katić, Miroslav ; Dukić Branimir
engleski
The Concept of a Mobile Info-Centre of the Croatian National Tourist Board
Abstract: Croatian tourism has lately been confronted with very strong competition, especially from other Mediterranean countries, where extra services have become one of the main competition factors. The Republic of Croatia has got great potential in cultural-historical and gastronomic domain, but the visitor information system about extra services (eating and entertainment) comes down to the old-fashioned face-to-face informing through Croatian National Tourist Board offices. Considering the level of development and the scope of mobile phone use in the Republic of Croatia, there are realistic possibilities for using SMS as a means of informing visitors about extra services available to tourists in Croatia. In order to use the potential of modern communication technology, it is necessary to build a conceptual model of functioning of a mobile info-centre of the Croatian National Tourist Board, the institution in charge of the organized promotion of Croatian tourism
m-Info; SMS; Mobile Information Centre; CRM; Tourism
nije evidentirano
nije evidentirano
nije evidentirano
nije evidentirano
nije evidentirano
nije evidentirano
Podaci o prilogu
397-404-x.
2005.
objavljeno
Podaci o matičnoj publikaciji
Journal of Information and Organizational Sciences (IIS 2005)
Aurer, Boris. ; Bača, Miroslav
Varaždin: Fakultet organizacije i informatike Sveučilišta u Zagrebu
Podaci o skupu
IIS 2005, 16th International Conference on Information and Intelligent Systems, FOI Varaždin
predavanje
21.09.2005-23.09.2005
Varaždin, Hrvatska