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Opening up the company to the world : WWW sites of the '400 biggest' in Croatia


Pejić-Bach, Mirjana; Bosilj Vukšić, Vesna
Opening up the company to the world : WWW sites of the '400 biggest' in Croatia // 9. međunarodna konferencija "Informacijski i inteligentni sustavi" (IIS ’98) : zbornik radova = 9th International Conference on Information and Intelligent System (IIS ’98) : proceeding / Aurer, Boris ; Logožar, Robert (ur.).
Varaždin: Fakultet organizacije i informatike, 1998. str. 23-25 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)


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Naslov
Opening up the company to the world : WWW sites of the '400 biggest' in Croatia

Autori
Pejić-Bach, Mirjana ; Bosilj Vukšić, Vesna

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
9. međunarodna konferencija "Informacijski i inteligentni sustavi" (IIS ’98) : zbornik radova = 9th International Conference on Information and Intelligent System (IIS ’98) : proceeding / Aurer, Boris ; Logožar, Robert - Varaždin : Fakultet organizacije i informatike, 1998, 23-25

Skup
Međunarodna konferencija Informacijski i inteligentni sustavi (9 ; 1998)

Mjesto i datum
Varaždin, Hrvatska, 23.-25.09.1998

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
Internet; World Wide Web (WWW); electronic commerce; marketing

Sažetak
The constant growth of electronic commerce indicates that the Web is going to become a major new market for the consumer world. This paper examines WWW sites of the 400 companies in Croatia with the highest revenue. Almost one-fourth of Croatian '400 biggest' have decided to reach customers trough Web sites. Corporate Web sites are compared in order to analyse their support to marketing activities and electronic commerce (online business, customer services, product overview, etc.). According to the results, main objective of large companies when establishing Web sites is communication with customers. Only 9, 4% companies have provided online business on their Web sites confirming that electronic commerce expands slowly to Croatian cyberspace despite of continuous and fast growth of WWW sites and users.

Izvorni jezik
Engleski

Znanstvena područja
Informacijske i komunikacijske znanosti



POVEZANOST RADA


Projekti:
067003

Ustanove:
Ekonomski fakultet, Zagreb


Citiraj ovu publikaciju:

Pejić-Bach, Mirjana; Bosilj Vukšić, Vesna
Opening up the company to the world : WWW sites of the '400 biggest' in Croatia // 9. međunarodna konferencija "Informacijski i inteligentni sustavi" (IIS ’98) : zbornik radova = 9th International Conference on Information and Intelligent System (IIS ’98) : proceeding / Aurer, Boris ; Logožar, Robert (ur.).
Varaždin: Fakultet organizacije i informatike, 1998. str. 23-25 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)
Pejić-Bach, M. & Bosilj Vukšić, V. (1998) Opening up the company to the world : WWW sites of the '400 biggest' in Croatia. U: Aurer, B. & Logožar, R. (ur.)9. međunarodna konferencija "Informacijski i inteligentni sustavi" (IIS ’98) : zbornik radova = 9th International Conference on Information and Intelligent System (IIS ’98) : proceeding.
@article{article, author = {Peji\'{c}-Bach, Mirjana and Bosilj Vuk\v{s}i\'{c}, Vesna}, year = {1998}, pages = {23-25}, keywords = {Internet, World Wide Web (WWW), electronic commerce, marketing}, title = {Opening up the company to the world : WWW sites of the '400 biggest' in Croatia}, keyword = {Internet, World Wide Web (WWW), electronic commerce, marketing}, publisher = {Fakultet organizacije i informatike}, publisherplace = {Vara\v{z}din, Hrvatska} }
@article{article, author = {Peji\'{c}-Bach, Mirjana and Bosilj Vuk\v{s}i\'{c}, Vesna}, year = {1998}, pages = {23-25}, keywords = {Internet, World Wide Web (WWW), electronic commerce, marketing}, title = {Opening up the company to the world : WWW sites of the '400 biggest' in Croatia}, keyword = {Internet, World Wide Web (WWW), electronic commerce, marketing}, publisher = {Fakultet organizacije i informatike}, publisherplace = {Vara\v{z}din, Hrvatska} }




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