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Pregled bibliografske jedinice broj: 232168

Tourist product strategy of Istria as a destination


Bošković, Desimir; Štoković, Igor; Mendica, Albert
Tourist product strategy of Istria as a destination // HOTEL LINK-ČASOPIS ZA TEORIJU I PRAKSU HOTELIJERSTVA, 6 (2005), 656-663 (podatak o recenziji nije dostupan, članak, znanstveni)


Naslov
Tourist product strategy of Istria as a destination

Autori
Bošković, Desimir ; Štoković, Igor ; Mendica, Albert

Izvornik
HOTEL LINK-ČASOPIS ZA TEORIJU I PRAKSU HOTELIJERSTVA (1451-5113) 6 (2005); 656-663

Vrsta, podvrsta i kategorija rada
Radovi u časopisima, članak, znanstveni

Ključne riječi
Strategy of tourist product; tourist destination; Istria; Croatia; 21.centuri
(Strategy of tourist product; tourist destination; Istria; Croatia; 21. century)

Sažetak
Indicating the importance of formulating and carying out a tourist product strategy for Istria as a tourist destination of Croatia, tehe Mediteranean an Europe, thze authors stress that several pre-conditions must be met if this stzrategy is to be applied on the international tourist market of the twenty-first century.Acording to the authors these preconditions refer to : the marketing strategy of Istria as a tourist destination, the determination of Istrias tourist product, target markets andmarket segments, andthe promotional strategy of Istria.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija



POVEZANOST RADA


Projekt / tema
0147005

Ustanove
Institut za poljoprivredu i turizam, Poreč