Tourist product strategy of Istria as a destination (CROSBI ID 119885)
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Podaci o odgovornosti
Bošković, Desimir ; Štoković, Igor ; Mendica, Albert
engleski
Tourist product strategy of Istria as a destination
Indicating the importance of formulating and carying out a tourist product strategy for Istria as a tourist destination of Croatia, tehe Mediteranean an Europe, thze authors stress that several pre-conditions must be met if this stzrategy is to be applied on the international tourist market of the twenty-first century.Acording to the authors these preconditions refer to : the marketing strategy of Istria as a tourist destination, the determination of Istrias tourist product, target markets andmarket segments, andthe promotional strategy of Istria.
strategy of tourist product; tourist destination; Istria; Croatia; 21. century
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