engleski

Challenges to the Tourism Development of Opatija

The competition on the tourist market is fierce, and shades in quality can make all the difference when choosing a destination. The development of tourist demands and the accessibility of information to tourists have encouraged the diversification and qualitative improvement of the tourist offer. The tourism offer of Opatija is lagging behind the offer provided by prestige European tourist destinations. In its development strategy, Opatija needs to implement selective forms of the tourism offer with highlights on indigenous elements. All opportunities in tourism development should be activated by introducing new services and facilities in creating a year-round offer given the new system of values on the market.

tourism development; offer diversification; selective services and facilities; offer quality

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