engleski

Interpreting Poll Results

The article describe main rules in process of poll's results interpretation. This is the final stage where mistakes are not rare. This is so because of two main rezones. First, users of poll results are not enough educated in research methodology. Second, they are looking poll's results through interest glasses. In process of polls interpretations three main type of errors are typical: neglect of the standard sample error, unjustified comparisons of results and uncritical attitude toward poll results.

survey methodology; polls

Rad daje osnove interpretacije rezultata istraživanja javnog mnijenja, pogotovo u dijelu koji se odnosi na istraživanje rejtinga stranaka.