engleski

How enterprise in transition economy build competitive advantage: case of Croatia

The overall environment in transition countries is more complex than in developed countries while the economic system is changeable and incomplete, hindering strategic action and formulation of a firm's business policy. The Croatian economy, as all economies in transition, has changed significantly in the last few years. For Croatia, undergoing all these numerous changes, building competitive advantage of the enterprises is of the major importance. How do the Croatian enterprises formulate and implement the business strategy under those conditions? How do they design their objectives? Do they analyze the external environment? Do they take enough into consideration their competitors? Are they aware of their weaknesses and advantages? What kind of strategy do they use most often? Do they try to form the organizational structure which maintains implementation of the chosen strategy? To get the response to these and many other questions the empirical research on 63 Croatian enterprises was conducted. Through the elaboration and the analysis of the results of this study we will try to prove the basic hypotheses of the paper, according to which "competitive advantage of Croatian enterprises differ according to the size of the enterprise".

transition economy; competitive advantage; Croatia

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