Market of poultry meat and consumers’ preferences in the Osijek-Baranja County (CROSBI ID 118239)
Prilog u časopisu | izvorni znanstveni rad | međunarodna recenzija
Podaci o odgovornosti
Tolušić, Zdravko ; Škrtić, Zoran ; Zlata Gajčević ; Kralik , Igor
engleski
Market of poultry meat and consumers’ preferences in the Osijek-Baranja County
Poultry meat is the most consumed type of meat in Croatia. Yearly consumption of poultry meat amounts to 19.3 kg per capita. Consumers prefer price-worthy and tasty meat, which is beneficial to their health. This research into the meat market and consumers’ preferences was based on a representative sample of 100 examinees, all residing in the region of Slavonia and Baranja. Among the poultry meat, the majority of examinees most often buy chicken meat (86%), and the rest of them prefer turkey meat (14%). Quality (65%) and price (30%) are the most important factors that influence consumers when buying poultry meat. Almost all consumers prefer to buy poultry meat in its main parts, mostly because of reasonable prices. Even 92% of them decide to buy the most valuable carcass parts (breasts, drumsticks and thighs). In the investigated area of the Osijek-Baranja County, poultry meat is consumed once a week by 86% of examinees.
market ; poultry meat ; consumers ; consumption
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Podaci o izdanju
4 (suppl. 3)
2005.
154-156
objavljeno
1594-4077
1828-051X
10.4081/ijas.2005.3s.154