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Arhitecture in the Function of Marketing Positoning of the Rural Tourism Destination (CROSBI ID 511545)

Prilog sa skupa u zborniku | izvorni znanstveni rad | međunarodna recenzija

Ružić, Pavlo ; Poropat, Amorino ; Simonetti, Marko Arhitecture in the Function of Marketing Positoning of the Rural Tourism Destination // 10th International Conference "Tourism, Regional Development and Education Sustainable Development and Tourism" : proceedings. Tabor, 2005. str. 92-97

Podaci o odgovornosti

Ružić, Pavlo ; Poropat, Amorino ; Simonetti, Marko

engleski

Arhitecture in the Function of Marketing Positoning of the Rural Tourism Destination

In his/her travels a tourist acts as a market entity-buyer, who buys various goods and services resulting in a specific relationship among entities and constituting a specific tourism market which enables the exchange of numerous activities with services making up the largest portion, thus classifying it as services market. In order for the entrance to the market to be effective it is necessary to have an adequate marketing approach in which a large role has architecture which is engaged in the formation of offers and the arrangement of the destination as a whole. In that respect, this paper presents a methodological approach to the involvement of architecture in the formation of marketing acceptable tourism offer. This approach proves that with a help of architecture it is possible to form a tourism offer with which a tourism destination can reposition itself especially the one in rural environment.

architecture; marketing; tourism offer; tourism destination; tourism market

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Podaci o prilogu

92-97.

2005.

objavljeno

Podaci o matičnoj publikaciji

10th International Conference "Tourism, Regional Development and Education Sustainable Development and Tourism" : proceedings

Tabor:

Podaci o skupu

International Conference"Tourism, Regional Development and Education Sustainable Development and Tourism (10 ; 2005)

predavanje

12.05.2005-13.05.2005

Tábor, Češka Republika

Povezanost rada

Arhitektura i urbanizam, Ekonomija