engleski

Innovation in the Context of the Corporate Social Responsibility (SCR)

Enterprises, affected themselves by social policy, are expected to respond to several social issues. At the same time, the concept of corporate social responsibility (CSR) presents a great challenge not only for their competitiveedge, but equally for their reputation (so-called social image). CSR can inspire several innovations, related to all three dimensions of enterprise performance (economic, environmental, and social one) ; it encourages a special kind of innovation, so-called social innovation.

Social responsibility; innovation

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