engleski

Core Competences for a Sfipyard Company

Market orientation, i.e. production and/or provision of services for the specific customer can be identified as one of the most significant factors in securing "market survival". Besides, the market turbulence requires continuous adaptation to the global trends, which correspond to high quality, standard-compliant products and services ; lower time to market and time to customer ; lower prices, based on the target costing model ; more complex products and production processes, etc. Therefore, it could be suggested that the time becomes a significant issue related to competitive success – the "big fish do not eat the small ones", but rather the "agile eat the slow ones". Following the idea that the "only the fact of change remains the same", agility and flexibility requirements are increased by the changes of society, market, process, and product structure. Continuous success is accomplished by the enterprises which both optimize their business processes and identify/penetrate into new markets. Numerous enterprises are looking into different manners of achieving these objectives, with many of them striving to maintain and further optimize their core competencies, while outsourcing the strategically insignificant competencies. Starting with diverse technologies and manufacturing skills as a source of a core competency as a strategic asset, it can be stated that such assets further enable an enterprise to develop diverse products and/or services. This paper discusses the core competences of Brodosplit Shipyard Company, located in Split, Croatia. By utilizing the case study methodology, the outsourcing-based restructuring model of Brodosplit is developed, with the intention of identifying core activities of the shipyard, which should be kept within the enterprise and further optimized. At the other hand, the "standard"/strategically insignificant activities are to be outsourced into the network of small and medium-sized businesses.

core competences; shipyard industry

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