engleski

Rising from the Ashes: Food Marketing Contributions to Sustainable Peace and Prosperity in the Recovering Economies of the former Yugoslavia

The purpose of this presentation is to share recent findings from a research stream designed to examine marketing and consumption phenomena in the recovering economies of the Balkans. More specifically, we are studying the extent to which food marketing contributes to war-recovery, mutually beneficial commercial processes and sustainable peace ; our subset of scholarly assessment is the food marketing systems of the countries and one autonomous region that comprised the former Yugoslavia. The disintegration of the former Yugoslavia left over 250, 000 people dead, and millions of uther people homeless and/or disenfranchised. Other tragic outcomes included decimation of the economic, political and social infrastructures of Croatia, Bosnia-Herzegovina, Serbia, the autonomous region of Kosovo and to lesser extents Slovenia and Macedonia, which are struggling to rise from the ashes of that destruction. The long, slow and costly process of rebuilding societies and economies in these countries/regions, the on-going tensions in parts of these states, and rising tensions in Macedonia create formidable challenges for long term, sustainable peace and prosperity. Again, our objective is to understand contributions marketing can make to the recovery and stability of the region ; we particularly emphasize contributions of food marketing. Some outcomes follow.

Food Marketing; Recovering Economies

nije evidentirano