Service Quality Measurement in Health Tourism Sestor : an Exploratory Study (CROSBI ID 508354)
Prilog sa skupa u zborniku | izvorni znanstveni rad | međunarodna recenzija
Podaci o odgovornosti
Horvat, Jasna ; Marković, Suzana ; Raspor, Sanja
engleski
Service Quality Measurement in Health Tourism Sestor : an Exploratory Study
The research has examined the SERVQUAL instrument as a possible measure to assist managers and researchers in evaluating service quality. The SERVQUAL instrument can serve as a useful indicator for managers in health tourism sector attempting to identify areas of needed service improvement and to researchers seeking a success measure of health tourism services. The purpose of the study is to provide a short theoretical and methodological review of the existing tools for measuring service quality, and to testing an adapted version of SERVQUAL instrument in health tourism sector. The aim of the present research is the descriptive and multivariate statistical analysis of a SERVQUAL scale adjusted for health tourism sector. The final section of the study is devoted to developing and proposing new directions for future service quality management and measurement.
service quality; SERVQUAL; factor analysis; reliability analysis; helth tourism
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Podaci o prilogu
50-51.
2004.
objavljeno
Podaci o matičnoj publikaciji
International Conference on Strategic Partnerships for the Development of Tourist Destinations : proceedings
Ambrož, Milan
Portorož: Turistica
Podaci o skupu
International Conference on Strategic Partnerships for the Development of Tourist Destinations
predavanje
18.03.2004-19.03.2004
Portorož, Slovenija