engleski

SMEs and the Tourism Industry Cluster Development

The clusters represent the spatially concentrated and interconnected economic and other interested subjects of a specified activity. Obviously, it pertains to the complementary productions, i.e., to the complementary products, as these activities' value outputs, bearing in mind that the physical cluster boundaries are based on the objective economic principles, not on the legal-politic or the voluntary ones. Simultaneously, the clusters are a possible SME and artisans' aggregation spot, exerting, as well as the SMEs, their influence on the creation of a joint product and/or its added value. The SMEs in Croatia's tourism industry also have to join the process of their sustainable competitive advantage creation as a specific guarantee for their business future.

cluster; SME; tourism destination; tourism industry; tourism product

nije evidentirano