Changes in Marketing Environment and Enterprises Adaptation: Imperative for Sustainable Development in Emerging Economies (CROSBI ID 505176)
Prilog sa skupa u zborniku | sažetak izlaganja sa skupa | međunarodna recenzija
Podaci o odgovornosti
Grbac, Bruno ; Lončarić, Dina
engleski
Changes in Marketing Environment and Enterprises Adaptation: Imperative for Sustainable Development in Emerging Economies
The transition to a free-market economy has resulted in countries entering the period of discontinuous change. This change to a free-market economy has changed the methods of conducting business and need to explore marketing paradigm for emerging economies.//In order to do that the authors carried out a longitudinal research (1997-2002) with the aim to establish the progress achieved by the enterprises in market orientation and to suggest the solutions.// The results of the research show that during the period of the research (5 years) market orientation was not widely spread, but enterprises which recognized the market orientation postulates on the basis of new organizational culture were more successful. Taking the above mentioned into consideration, we conclude that it is necessary to take more measures on both the micro and macro level by which the creating and development of a new organizational culture where the human being is in the center of the interest as a consumer and marketer is being encouraged.
Emerging Economies; Croatia; Enterprises Adaptation
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Podaci o prilogu
29-32-x.
2005.
objavljeno
Podaci o matičnoj publikaciji
Proceedings of International Conference on Marketing Paradigms for Emerging Economies
Koshy, Abraham ; Sinha, Piyush K. ; Kureshi, Sonal ; Sood, Vandana
Ahmedabad: Labdhi R. Bhandari Memorial Fund, Indian Institute of Management
Podaci o skupu
International Conference on Marketing Paradigms for Emerging Economies
predavanje
12.01.2005-13.01.2005
Ahmedabad, Indija