engleski

Developing a knowledge-based tourism marketing information system

The tourism sector has experienced rapid technological development. In this new tourism environment innovation and knowledge creation are important for establishing a competitive advantage. This advantage can be accomplished by integrating marketing information systems and organizational knowledge creation methodologies. Marketing information system (MIS) are generally described as sets of data that are analyzed through statistical programs and models. It is a unified scheme that brings together all off the components being used (raw data, information, reports, and models) in order to meet specific marketing objectives. An important problem with the current concept of the MIS is that it lacks the means for knowledge building ; that is, the process facilitating the transformation of information to knowledge is not included. Effective knowledge is created only through the sharing and interaction of public and private organizations.

marketing information system; tourism management information system; competitive advantage; knowledge-based systems; knowledge creation

nije evidentirano