Napredna pretraga

Pregled bibliografske jedinice broj: 184681

Effects of Attitudes and Consumer Ethnocentrism on Intentions to Buy Domestic vs. Foreign Products in Croatia and Bosnia and Herzegovina


Kesić, Tanja; Rajh, Edo; Ozretić Došen, Đurđana
Effects of Attitudes and Consumer Ethnocentrism on Intentions to Buy Domestic vs. Foreign Products in Croatia and Bosnia and Herzegovina // Hrvatska na putu u Europsku uniju / Teodorović, Ivan (ur.).
Zagreb: Ekonomski institut, Zagreb, 2004. str. 540-552


Naslov
Effects of Attitudes and Consumer Ethnocentrism on Intentions to Buy Domestic vs. Foreign Products in Croatia and Bosnia and Herzegovina

Autori
Kesić, Tanja ; Rajh, Edo ; Ozretić Došen, Đurđana

Vrsta, podvrsta i kategorija rada
Poglavlja u knjigama, znanstveni

Knjiga
Hrvatska na putu u Europsku uniju

Urednik/ci
Teodorović, Ivan

Izdavač
Ekonomski institut, Zagreb

Grad
Zagreb

Godina
2004

Raspon stranica
540-552

ISBN
953-6030-28-4

Ključne riječi
Attitudes, buying intentions, consumer behaviour, ethnocentrism, consumers' ethnocentric tendencies

Sažetak
This paper explores the influence of beliefs and attitudes toward product and ethnocentric tendencies of Croatian and Bosnian and Herzegovinian consumers' on their intentions to buy domestic vs. foreign products.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija



POVEZANOST RADA


Projekt / tema
0067020

Ustanove
Ekonomski fakultet, Zagreb