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Effects of Attitudes and Consumer Ethnocentrism on Intentions to Buy Domestic vs. Foreign Products in Croatia and Bosnia and Herzegovina (CROSBI ID 30641)
Prilog u knjizi | izvorni znanstveni rad
Kesić, Tanja ; Rajh, Edo ; Ozretić Došen, Đurđana
Effects of Attitudes and Consumer Ethnocentrism on Intentions to Buy Domestic vs. Foreign Products in Croatia and Bosnia and Herzegovina // Hrvatska na putu u Europsku uniju / Teodorović, Ivan (ur.). Zagreb: Ekonomski institut Zagreb, 2004. str. 540-552-x
Podaci o odgovornosti
Kesić, Tanja ; Rajh, Edo ; Ozretić Došen, Đurđana
engleski
Effects of Attitudes and Consumer Ethnocentrism on Intentions to Buy Domestic vs. Foreign Products in Croatia and Bosnia and Herzegovina
This paper explores the influence of beliefs and attitudes toward product and ethnocentric tendencies of Croatian and Bosnian and Herzegovinian consumers' on their intentions to buy domestic vs. foreign products.
attitudes, buying intentions, consumer behaviour, ethnocentrism, consumers' ethnocentric tendencies
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Podaci o prilogu
540-552-x.
objavljeno
Podaci o knjizi
Teodorović, Ivan
Zagreb: Ekonomski institut Zagreb
2004.
953-6030-28-4