engleski

Managerial Social responsibility in Transition Economies - The Croatian Case

The absence of enterpreneurs who could forcefully spur economic activity and the low present level of management know-how are the sore points for all transitional economies. On the other hand, social responsibility is one of the fundamental demands of the modern management. An analyse of the present situation of strategic managers’ social responsibility in transition enterprises has been given on the basis of the empirical research on the sample of 40 large Croatian enterprises. Also in this paper, on the basis of the research results, a model for the effective implementation of the social responsibility concept within the strategic management has been created. The absence of enterpreneurs who could forcefully spur economic activity and the low present level of management know-how are the sore points for all transitional economies. The role of government is of special significance in relation to creating the best environment possible for encouragement of an enterpreneurial spirit and the stimulation of enterpreneurship. As another, government must take prompt action for additional management training. Long-term action should be initiated and co-ordinated by the Ministry of Science and Technology (in the case of Croatia) through universities and institutes. Raising the present levels of management know-how, but also raising the present levels of employee knowledge is the cheapest and most efficient way of taking a major step towards developed economies (Benic, 1999).

Social responsibility; Transition; Croatia

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