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izvor podataka: crosbi

Corporate social responsibility in Croatian top business practice (CROSBI ID 504522)

Prilog sa skupa u zborniku | izvorni znanstveni rad | međunarodna recenzija

Borozan, Đula ; Hadrović, Blaženka Corporate social responsibility in Croatian top business practice // Geographical information systems : interdisciplinary aspects : proceedings / Gajos, Malgorzata ; Myga-Piatek, Urszula (ur.). Katovice : Zagreb : Sosnowiec: Universytet Slaski ; Hrvatski Informatički Zbor, GIS FORUM ; Stowarzyszenie SILGIS, 2003. str. 35-46

Podaci o odgovornosti

Borozan, Đula ; Hadrović, Blaženka

engleski

Corporate social responsibility in Croatian top business practice

Corporate social responsibility is in the mainstream of the business practice. The main reasons for that are connected to the increasing consciences of social and environmental consequences of firm operating and to the conventional wisdom (supported by numerous empirical researches) that social responsibility enhances firm image and economic performance. Keeping in mind that business operate within different constraints, and that it has a responsibility to insure that its activities be sustainable, the guiding objective of this paper is to delineate the position of Croatian top firms in corporate social responsibility frame of references. Croatian banking was chosen as a representative of top business practice due to its enviable business efficiency, hyper-liquidity, great level of concentration and market positioning, and competitive distinctiveness. In accordance with the modern trends in social reporting, which hold the Internet to be evermore important means of communication, information about social involvement of Croatian banks announced on the enterprise's web sites in 2003 have been investigated. Analysis has shown that the involment of the Croatian banks in socially and environmentally responsible activities, despite the banks' claims that their business has been run by the values of corporate social responsibility, correspondent to be rare and occasioanl. Challenges in the field of corporate social responsibility definition, application, and standards on social reporting addressed by analysis have been also stressed.

corporate social responsibility (CSR); Croatia; banks; Internet

953-6129-26-4 (Hrvatski informatički zbor)

nije evidentirano

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nije evidentirano

Podaci o prilogu

35-46.

2003.

objavljeno

Podaci o matičnoj publikaciji

Geographical information systems : interdisciplinary aspects : proceedings

Gajos, Malgorzata ; Myga-Piatek, Urszula

Katovice : Zagreb : Sosnowiec: Universytet Slaski ; Hrvatski Informatički Zbor, GIS FORUM ; Stowarzyszenie SILGIS

83-918826-1-6

Podaci o skupu

International conference Geographical information systems : interdisciplinary aspects

predavanje

21.09.2003-28.09.2003

Sosnowiec, Poljska

Povezanost rada

Ekonomija