engleski

The influence of young people`s age on buying clothes

The paper researches the issue of clothing buying of young people's decisions who in recent time account for an increasingly larger consumption segment. Defining the target consumer group by the term "the young" enables programs to be designed for research in their areas of interest, value hierarchy, behaviour, reasons for buying clothes, and their specific attitude towards fashion, quality of the apparel, its price, etc. The poll was conducted in Zagreb in 2003 on a sample of 306 persons of both sexes between the ages of 15 and 35, divided into 3 age groups (15-21, 22-28, and 29-35). The influence of the age of the persons polled within the young population on the selection of 15 factors important for buying apparel is especially researched. The observed characteristics of the persons polled ranking the different factors for buying clothes may be useful in clothing marketing for the target young group, especially age subgroups.

clothes; the young; factors important for buying; age and clothing buying

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