engleski

Basic Marketing Elements Determining Design of Textile Fabrics

In today's competitive international market, awareness of unavoidable importance of well designed textile product is raising. Attractive design provides an added value to product and over the industrial consumer, it makes satisfied end users waho reward the producer's efforts by choosing and buying his product instead other one. Producers and designers mast understand the properties of materials and limititations of the machines used in the process of textile fabric production and work in collaboration to achieve market successful product. The purpose of the paper is to point to the importance of design in the marketing of textile fabric products. The paper discusses the basic marketing characteristics of textile fabric products-quality, design, brand name, price, range and promotion of textile fabric products.

marketing elements; textile fabric products; design

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