engleski

The Role of Information Technology in Strategic Analysis: Conceptudal Foundations

In this paper, we present a comprehensive theoretical model which strives to unify (multiple) partial approaches regarding the role of information technology (IT) in strategic analysis. First, we analyze the process of formulating, implementing and controlling the competitive strategy, as well as identify the most important areas which may serve as “ entry points” for a more pro-active role of the information technology in business strategy. Building upon the results of such an analysis, we look into the role of IT in strengthening the “ internal features” of an organisation (i.e. making use of organisational strengths and minimizing its weaknesses). Then, we analyse the opportunities and threats arising from the extensive use of IT in the (business) environment and pay special attention to the role of electronic commerce and business for the formulation of appropriate competitive strategy. We conclude the paper with some insights on the (potential) influence of IT in transforming the rules of the competitive game in entire industries by applying Venkatraman’ s model of “ IT-induced business transformation” and recommendations for practicing managers.

business strategy; information technology; theoretical model

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