engleski

Local Government in Transition: Strategic Urban Marketing of the Croatian Towns

Local government is undergoing a period of transition from one into another set of social and economic work conditions. Local government is facing the need to adjust to these changes, and this paper argues that an appropriate answer can be provided through the implementation of marketing concept-strategic urban marketing. Strategic urban marketing, depending on the development of specific local governments, has a higher orlower implementation level determined by the so-called "narrow necks". The results of the research indicated suc limitations. It is considered that their removal would contribute to a creation of foundations for a faster and more efficient implementation of marketing concept in local government.

Local Government; Transition; Strategic Urban Marketing

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