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Pregled bibliografske jedinice broj: 172054

Marketing Planning, Analysis, Tactics and Strategy


Vignaly, Claudio; Vrontis, Demetris; Vranešević, Tihomir
Marketing Planning, Analysis, Tactics and Strategy, London, Velika Britanija: Foxwell & Davies UK, Ltd., 2003 (monografija)


Naslov
Marketing Planning, Analysis, Tactics and Strategy

Autori
Vignaly, Claudio ; Vrontis, Demetris ; Vranešević, Tihomir

Vrsta, podvrsta i kategorija knjige
Autorske knjige, monografija, znanstvena

Izdavač
Foxwell & Davies UK, Ltd.

Grad
London, Velika Britanija

Godina
2003

Stranica
148

ISBN
88-8448-007-8

Ključne riječi
marketing planning; analyses; tactics; strategy

Sažetak
The book is devoted to the one of most important element of marketing management: marketing planning. It explains necessary analysis for marketing plannning, implementation tactics and long-term strategy.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija



POVEZANOST RADA


Projekt / tema
0067030

Profili:

Avatar Url Tihomir Vranešević (autor)

Citiraj ovu publikaciju

Vignaly, Claudio; Vrontis, Demetris; Vranešević, Tihomir
Marketing Planning, Analysis, Tactics and Strategy, London, Velika Britanija: Foxwell & Davies UK, Ltd., 2003 (monografija)
Vignaly, C., Vrontis, D. & Vranešević, T. (2003) Marketing Planning, Analysis, Tactics and Strategy. London, Velika Britanija, Foxwell & Davies UK, Ltd..
@book{book, year = {2003}, pages = {148}, keywords = {marketing planning, analyses, tactics, strategy}, isbn = {88-8448-007-8}, title = {Marketing Planning, Analysis, Tactics and Strategy}, keyword = {marketing planning, analyses, tactics, strategy}, publisher = {Foxwell and Davies UK, Ltd.}, publisherplace = {London, Velika Britanija} }