hrvatski

Prilog razvojnoj strategiji turizma općine Pakoštane

The Municipality of Pakostane is well known for the immense beauty of its landscapes and the manifold features of its natural enviroment. Unfortunality throughout its tourism development, the Municipality has failed to fully valorize its competitive advantages. The Club Mediterranne is regarded as the initiator and generator of change.What is needed is a concrete development strategy, based on innovated marketing, which will help to form a new tourist product and a recognisable identity. In creating a year-round offer, it is essential to activate all possibilities of tourism development through new element of offer. With improved transport routes and a new tourism policy, Pakostane could become the tourist hit of Dalmatia.

razvojna strategija; destinacijski marketing; ponuda

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