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Pregled bibliografske jedinice broj: 169838

Prilog razvojnoj strategiji turizma općine Pakoštane


Stipanović, Christian
Prilog razvojnoj strategiji turizma općine Pakoštane // "Tourism and Hospitality Management", 9. (2003), 1.; 167-175 (podatak o recenziji nije dostupan, prethodno priopcenje, znanstveni)


Naslov
Prilog razvojnoj strategiji turizma općine Pakoštane
(A CONTRIBUTION TOWARDS THE TOURISM DEVLOPMENT STRATEGY OF THE MUNICIPALITY OF PAKOSTANE)

Autori
Stipanović, Christian

Izvornik
"Tourism and Hospitality Management" (1330-7533) 9. (2003), 1.; 167-175

Vrsta, podvrsta i kategorija rada
Radovi u časopisima, prethodno priopcenje, znanstveni

Ključne riječi
Razvojna strategija; destinacijski marketing; ponuda
(Development strategy; destination markeing; offer)

Sažetak
The Municipality of Pakostane is well known for the immense beauty of its landscapes and the manifold features of its natural enviroment. Unfortunality throughout its tourism development, the Municipality has failed to fully valorize its competitive advantages. The Club Mediterranne is regarded as the initiator and generator of change.What is needed is a concrete development strategy, based on innovated marketing, which will help to form a new tourist product and a recognisable identity. In creating a year-round offer, it is essential to activate all possibilities of tourism development through new element of offer. With improved transport routes and a new tourism policy, Pakostane could become the tourist hit of Dalmatia.

Izvorni jezik
Hrvatski

Znanstvena područja
Ekonomija



POVEZANOST RADA


Projekt / tema
0116003

Ustanove
Fakultet za menadžment u turizmu i ugostiteljstvu, Opatija

Autor s matičnim brojem:
Christian Stipanović, (226683)

Časopis indeksira:


  • EconLit


Uključenost u ostale bibliografske baze podataka:


  • Sociological Abstracts
  • Journal of Economic Literature
  • CAB Internatiobal