engleski

Partnerships, networks alliances – new strategic opportunities for Croatian firms in wood industry and furniture

The article sheds a new light on the recent economic developments in the world, particularly during the past two years, with a special stress on the circumstances in Croatia. Strategic alliances represent the fastest growing trend within the world industry, and small economies, being under ever increasing pressure of globalisation developments and this becoming more and more vunerable, through local or international strategic alliances get a chance to preserve their authenticity and identity. Besides the opportunities, the article describes in a very clear way disadvantages and traps of economic alliances. The specific value of the article and there lies its main scientific contribution, stays in the reference to the Croatian economic reality, and to the perspectives the entrance into strategic alliances opens on the local or international level concidering the prevailing positive attitude expressed among the interviewed.

partnerships, strategic alliances, networks, shared resources, competition, new markets, management.

nije evidentirano