engleski

Evaluating the Offer and Demand of Selective Forms of Tourism in Istria

Developed tourism contries around the world have been very successful in transforming various selective forms and types of tourism. In recent years , certain forms of the selective tourism offer have begun to emerger in Istria, in particular agro-tourism, sports and recreational tourism, health tourism, gastro tourism and so on. They are important in prolonging the tourists season and need to be developed at an accelerated pace in line with the trends in tourist demand. A survey conducted on tourists who decided to spend their vacation in Istria in the season of 2003. illustrates the quality of the offer of selective forms of tourism, the way in which it can be more attractive by introducing new possibilities, and the most prefered forms of the selective offer.

selective tourism; demand offer; marketing; management; tourist destination.

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